SEM Advice
Paid Search Fundamentals at Ad:Tech NY 2009
I presented the following deck at Ad:Tech today. It includes tips on finding new keywords with the Search Based Keyword Tool, bidding smarter with Conversion Optimizer and the Bid Simulator and getting more leads with the Google Content Network. I also included some of my favorite resources for keeping up-to-date with AdWords.
{GoogleDoc docid="dgccfxwp_1133g9spzzcf" type="presentation" size="s" frameborder="1"}