Media Coverage
AdWords on ABC News
This ABC News Now broadcast story highlights how entrepreneurs, moonlighters and small businesses can make money and find customers in this economy using AdWords. I provide an overview of the benefits of the AdWords program, including cost-effectiveness, ease-of-use, targetability, testing and measurement, democratizing the web, and relevance. Watch the video.
5 Free or Cheap Google Tools for SMBs
Starting a company has never been cheaper thanks to the ready availability of outsourcing, low-cost communications, open source software, and low-risk pay-per-click advertising. Here's an overview of 5 business productivity tools from Google for entrepreneurs and small businesses to save some money without cutting corners on quality. Read the story.
Fortune Small Business - May 2009 - Google Wants You
Good Times for Google Advertising
NPR's Laura Sydell came to campus last week to ask us how small businesses are using Google AdWords to weather the recession. We explained how we've created a level playing field for all advertisers by rewarding relevant ads and how we provide advertisers with tools and reports to advertise smarter. We got some really nice coverage on "All Things Considered" as a result of this interview. Read the article.
