SiliconVallaeys

I found this ad for Target in my Sunday San Jose Mercury News. I was trying to figure out how the food items related to the headlines on the page and then I realized this was part of the ad for Target on the right side. I've never seen this type of newspaper ad before which is why it really caught my attention. It's distracting though and if there isn't a clear line between editorial and paid content, newspapers risk pissing off their readers.