SiliconVallaeys

Has anyone else noticed a trend of websites using the terminology "username" on their login screens when they're really asking for an email address? I wonder how many customer interactions are lost when the user tries their usual username in vain and can't get in because what the login screen really wants is for the user to enter the email address with which they registered. It seems like such a simple fix but I see a lot of sites making this mistake lately. All that time I spend waiting to reset my password could have been spent shopping on these websites. Why not simply call things what they are and make the users' lives easier?!?