News
How to Lose a Lead
Has anyone else noticed a trend of websites using the terminology "username" on their login screens when they're really asking for an email address? I wonder how many customer interactions are lost when the user tries their usual username in vain and can't get in because what the login screen really wants is for the user to enter the email address with which they registered. It seems like such a simple fix but I see a lot of sites making this mistake lately. All that time I spend waiting to reset my password could have been spent shopping on these websites. Why not simply call things what they are and make the users' lives easier?!?
AdWords Introduction for MBAs
An overview of online advertising and how it has impacted traditional media advertising.
Efficient Frontier: Q3'08 Search Engine Performance Report
Efficient Frontier publishes a quarterly report that compares the 3 major SEM companies: Google, Yahoo! and Microsoft. If you want to see trends in CTR, CPC and ROI for each of the engines, this is a great resource. Read the Q3-2008 SEM Report
eMarketer Report: Seven Strategies for Surviving the Downturn
eMarketer's CEO, Geoff Ramsey, published a whitepaper last week with seven strategies for marketers to weather the economic downturn. All of the strategies are supported by tons of data. This is definitely a useful read in today's business climate and it's available for free here: http://www.emarketer.com/7Strategies.aspx
Nine Myths of Landing Page Quality Score
Brad Geddes did a great post about landing page quality score on searchengineland.com. This should be a useful overview for anyone who is concerned with the LPQ of their ads.