Search Marketing

Local Search in 2009

Published Date | Written by Frederick Vallaeys | Hits: 740

According to research conducted by the Yellow Pages Association in March 2009, local searches grew 58% in 2008 year over year, while overall searches climbed just 21%. Local advertising (online and offline) represents an approximately $103 billion market (approximately 39% of total U.S. ad spending), according to Borrell Associates in 2009.

Category: Search Marketing

Average Query Length

Published Date | Written by Frederick Vallaeys | Hits: 5099

Hitwise reports that 2 word search queries remain the most popular but longer queries are gaining and one-word queries are losing ground compared to last year.

Average Search Query Length in 2009

Category: Search Marketing

Search Converts Better than Email

Published Date | Written by Frederick Vallaeys | Hits: 864

According to comScore's February 19, 2009 report on the “State of the US Online Retail Economy," search referrals convert at over 16% compared to 4.4% for email campaigns and 0.8% for visitors coming from a comparison shopping engine.

Category: Search Marketing

Average Search Query Length on Ask.com

Published Date | Written by Frederick Vallaeys | Hits: 1263

According to a representative from Ask.com on a panel at SMX West in February 2009, the average query length for searches on Ask.com is 3.89 words per query. 44% of all their queries are 4 words or longer.

Queries of 5 words or more are up 9% since 2008 and queries of more than 8 words have increased 20% since last year.

This demonstrates users are becoming more sophisticated in the way they do searches and it validates the case for buying long tail keywords in SEM campaigns.

If you need help finding long-tail keywords for your ads, check out Google's new Search-based Keyword Tool.

Category: Search Marketing

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Frederick Vallaeys