Fact of the Day

Twitter , Where the Big Spenders Are

Published Date | Written by Frederick Vallaeys | Hits: 1254

Google's users tend to spend more money on online purchases than Yahoo's users. Is there a similar split in social networks? Seems so based on this March 2009 data from comScore Media Metrix showing the online buying power index of visitors to social networks compared to the total internet population. While Twitter's audience is still relatively small compared to Facebook and MySpace, it seems to have attracted a lot of the big spenders in the past year. 

Buying Power of Visitors to Twitter - Facebook - MySpace

Category: Social Media

Retailers on Facebook

Published Date | Written by Frederick Vallaeys | Hits: 788
Out of 100 major retailers, 59 had Facebook accounts in September 2008. That was almost double the number from 4 months ago, according to Rosetta, a Princeton, NJ. based market research firm.
Category: Social Media

Average Query Length

Published Date | Written by Frederick Vallaeys | Hits: 5099

Hitwise reports that 2 word search queries remain the most popular but longer queries are gaining and one-word queries are losing ground compared to last year. 

 

Category: Search Marketing

Local Search in 2009

Published Date | Written by Frederick Vallaeys | Hits: 740
According to research conducted by the Yellow Pages Association in March 2009, local searches grew 58% in 2008 year over year, while overall searches climbed just 21%. Local advertising (online and offline) represents an approximately $103 billion market (approximately 39% of total U.S. ad spending), according to Borrell Associates in 2009.
Category: Search Marketing

Average Search Query Length on Ask.com

Published Date | Written by Frederick Vallaeys | Hits: 1263

According to a representative from Ask.com on a panel at SMX West in February 2009, the average query length for searches on Ask.com is 3.89 words per query. 44% of all their queries are 4 words or longer. 

Queries of 5 words or more are up 9% since 2008 and queries of more than 8 words have increased 20% since last year.

This demonstrates users are becoming more sophisticated in the way they do searches and it validates the case for buying long tail keywords in SEM campaigns.

If you need help finding long-tail keywords for your ads, check out Google's new Search-based Keyword Tool. 

Category: Search Marketing

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